Heineken UK plans to remove plastic rings and shrink wrapping from its multi-pack cans with a £22 million investment in new materials, to be piloted at its Manchester brewery.
The investment will see plastic rings and shrink wrapping replaced with a 100 per cent recyclable cardboard topper in a move that will remove over 500 tonnes of single-use plastic from the supply chain each year.
The cardboard topper will be piloted at Heineken’s Manchester brewery before the end of 2019 and then rolled out to other manufacturing sites in Tadcaster and Hereford.
The packaging has been designed not only to remove plastic but also to minimise the use of materials and reduce waste.
Cindy Tervoort, UK marketing director, said: “The effect single-use plastic is having on our planet can’t be ignored. Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business.
“Now, after years in development and huge investment, we’re extremely pleased to announce our recyclable and compostable topper innovation, a significant milestone in our journey to eliminate all single-use plastic.”
Heineken aims for the new packaging to be rolled out to UK retailers across its entire multi-pack range by the end of 2021.
Brewing a better world
The move is the latest commitment in the company’s ‘Brewing a Better World’ strategy, which sets out a vision for sustainable innovation. Other projects already delivered include the ‘light-weighting’ of glass bottles and aluminium cans, trialling deposit return schemes at festivals and reducing carbon emissions by more than two thirds since 2008 by investing in new technology.
Posted under Material and Packaging Efficiency and Food and Drink on 20 November 2019