10:10, a new climate change campaign aiming raise awareness and tackle global warming, is underway and gaining support.
The campaign asks participants to pledge to reduce carbon emissions by 10% in 2010, however for businesses, who may have already made carbon reductions, a more achievable target of 3% has been set. Participants are encouraged to measure the carbon footprint of their electricity, onsite fuel use, road transport and air transport, as well as getting staff, customers and suppliers involved.
As the website explains, the benefits are clear:
‘Using less energy will increase profits. You’ll save money now as your bills shrink; you’ll save money in the future when laws force everyone else to catch up with you; and you’ll make money by keeping staff and winning customers from rivals who don’t seem to be doing their bit.
‘Reducing your footprint is also the right thing to do, of course. 10:10 is about coming together to build a better future for people and planet.’
Aiming to mirror the success of the Make Poverty History campaign, which raised the profile of the issue of poverty and brought about collaborative international government action, the 10:10 campaign already has the backing of a number of celebrities and big UK businesses.
At the moment the UK is committed to cutting greenhouse gas emissions by 80% by 2050 and at least 34% by 2020. However according to some scientific predictions a dramatic reduction in our carbon emissions is required very soon if we are to have any chance of meeting the targets. The campaign organisers are hoping to gain enough momentum to make an impression at the UN Climate Change Conference in Copenhagen in December, and impact on the international debate.
The campaign was founded by Franny Armstrong, Director of ‘The Age of Stupid’, a film which warns of the catastrophic consequences of climate change if the world fails to cut greenhouse gases. The film and the response from audiences has been the inspiration for the campaign.
For more information and to get involved go to www.1010uk.org
Posted under General Interest on 4 September 2009