The Waste and Resources Action Programme (WRAP) has announced that it will be holding a series of industry trials looking at the benefits associated with reusable packaging.
WRAP will be working with businesses including ASDA, Crown Paints and Parcelforce to look at how reusable and refillable packaging systems could be used to reduce product and packaging damage, save on costs and improve consumer loyalty.
Some initiatives being undertaken as part of the trials would see ASDA introduce self-dispensing technology involving reusable fabric conditioner packs that would be filled in store by consumers.
Crown Paints will be trialling a reuse scheme at its Crown Decorator Centres where tradesmen will be encouraged to return empty polypropylene paint containers for cleaning and refill.
WRAP has also announced that it will be looking at researching the use of in-store self-dispensing systems for alcohol and soft drinks within the retail sector.
WRAP’s Retail Programme Manager for Home Improvement, Mike Robey, said:
“Reusable packaging and its associated technical innovations offer us an opportunity to fundamentally re-think the retail experience. For example, it allows us to capitalise on a growing consumer consciousness regarding re-use, which we have seen evidenced most recently in relation to carrier bags.
“Our focus in these trials is to identify the commercial viability of reusable packaging in a range of different retail and supply chain settings and to measure the impact on the amount of packaging required and product waste produced. Results will be shared with industry throughout 2009 and 2010 and support a number of objectives in the Government’s new packaging strategy. This work could, when combined with growing consumer trends, spark a ‘reusables revolution’ in consumer packaging - building on the growing recognition of the contribution reusable packaging can play in the supply chain.”
Posted under Material and Packaging Efficiency, Other Manufacturing and Other Service Sector on 24 July 2009